The privacy policy set out below explains how Caran d’Ache collects and processes personal data on its website, in its boutiques and at its points of sale.

Within the scope of the GDPR, other national data protection legislation of EU member states and other relevant regulations, the entity responsible is:

Chemin du Foron 19
CH-1226 Thônex – Geneva
Tel.: +41 22 869 01 01
E-mail: info@carandache.com
Website: https://www.carandache.com

What personal data do we collect?

To guarantee you a high-quality service, Caran d’Ache reserves the right to collect and store your data as part of processing and dispatching your orders. We also collect your data in order to keep you up to date on our latest news, our new products and our special offers. Your personal data allows us to provide you with personalised content tailored to your desires and needs.By placing orders on our website, you consent to your data being processed so that we can achieve the aforementioned goals.

However, you will remain anonymous while you visit our website as the pages that you will have consulted are only used for statistical purposes.

We may collect and process the following information about you:

  •          Contact details (e.g. your name, postal address, e-mail address, landline number, mobile number or other telephone number);
  •          User name and password;
  •          Purchase and transaction information (type and number of products bought/returned);
  •          Payment information (payment card number, expiry date, authorisation number/security code, delivery and invoice address);
  •          Customer service information (e.g. queries sent to customer service or our after-sales service, comments and exchange history);
  •          Information on your personal and professional interests, your date of birth, your demographic data, your experiences of using our products and your contact preferences;
  •          The images, photographs, videos, comments and other content that you provide;
  •          Contact details that you provide us with regarding acquaintances or other people that you would like us to contact;
  •          Location and geolocation data, including precise location information at our points of sale;
  •          Information that we may potentially receive from our external suppliers;
  •          Information about you originating from sources in the public domain, including content on social media platforms;
  •          Information that we may obtain from external service providers.



A cookie is a small text file that is saved on your computer or mobile when you visit a website. If you use our online services, we will assume that you accept the use of cookies.

We use the following cookies when you visit our website:

  • Functional website cookies, which enable you to browse our website and use our features such as “Add to cart” and “Add to favourites”.
  • Analytic cookies, which let us measure and analyse the behaviour of our visitors in order to improve the site’s features and the overall customer experience.
  • Customer preference cookies, which allow us to save your browsing and purchasing preferences on our website (including location) so that we can offer you the best possible buying experience and make it quick and easy to place your order.
  • Advertising and targeted marketing cookies, which are used to show you relevant adverts. They also restrict the number of times an advert is displayed and help us to measure the effectiveness of our marketing campaigns.

By using our website, you accept that Caran d’Ache will save cookies on your device and will use the information stored in the cookie for your future visits. If you would like to remove any of the cookies stored on your device, we recommend consulting your browser’s “Help” pages. Please note that deleting or disabling cookies may affect your buying experience and your browsing as you will not be able to use all the features that our site offers.

Most of the cookies that we use are so-called session cookies, which are deleted automatically after your visit.

Use of the data we collect

Caran d’Ache SA is the sole recipient of the data we collect. We use the information that we keep on you in the following ways in order to:

  •          comply with our obligations regarding the contracts and agreements between us and you (e.g. a purchase order or a subscription to our newsletter);
  •          ensure the security of transactions and verify your identity as a way of combating fraud, as part of processing and validating your orders;
  •          optimising our site and ensuring that it is easy and convenient to use;
  •          create and manage your personal account;
  •          send you notifications with your consent;
  •          be able to communicate with you and reply to any questions you may have;
  •          notify the winners of a competition organised online;
  •          prevent our services from being misused or used inappropriately;
  •          inform you about changes to our services.


By subscribing to the newsletter, you accept that we will use your e-mail address to send you newsletters containing information on our products, our special offers and our latest news.

You can withdraw your consent to receiving our newsletter at any time by unsubscribing from it at the bottom of the newsletter page.


Data is transmitted on the Caran d’Ache website via HTTPS (Hyper Text Transfer Protocol Secure). HTTPS is an Internet communication protocol that protects the integrity and confidentiality of data transmitted between the Internet user’s computer and the site. This means that we protect your personal information when it is transferred by encrypting the data that you provide before it is sent.

Your rights

You are entitled to request a copy of the personal data collected online about you and details of how this data is processed. You can also request that your data be corrected or deleted in accordance with the relevant data protection provisions.

These requests are to be sent to CARAN D’ACHE SA, Chemin du Foron 19, CH-1226 Thônex – Geneva or to info@carandache.com.

If you have any questions

You can call us on +41 22 869 01 01 or e-mail info@carandache.com

Swiss madeSwiss made

Our colour and writing products are manufactured in our workshops in Geneva since 1915.


Free from 60€ purchase.
Possible return under 14 days.

Secure paymentSecure payment

Visa, Mastercard, Paypal.

Customer serviceCustomer service

Monday to Friday from 10am to 7pm and Saturday from 10am to 5pm.

+41 (0) 848 558 558

(Calls from Switzerland : at local rate. Calls from abroad : at telecom provider’s international rate.)

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