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  2. 5 tips to create corporate personalised pens

5 TIPS TO PERSONALISE YOUR WRITING INSTRUMENTS TO REFLECT YOUR BRAND’S VALUES

When it comes to branding, nothing is more important than the values you want to exemplify. Valuing the ethos and the history of one’s company is essential for the conception of personalised corporate writing instruments. Having a special focus on the customisation of writing instruments is therefore crucial.

From the choice of writing instrument to the shape of the packaging, find out how to showcase your unique brand with high-quality personalised writing instruments that fully reflect your identity.

WHY PROMOTE YOUR COMPANY WITH PERSONALISED WRITING INSTRUMENTS?

 

Set yourself apart with a durable Swiss Made pen or mechanical pencil

 
Personalising a Caran d’Ache pen or mechanical pencil is choosing to set yourself apart with a writing instrument that has been made to the highest standards, reflecting exceptional Swiss Made know-how.

By designing a personalised Caran d’Ache ballpoint pen, fountain pen, mechanical pencil or roller ball pen you’re recognising the high levels of quality and artisanal know-how, embodied in an item that’s both high-end and vibrant. With these instruments that match your company’s high standards, start a new chapter in your corporate communication. A guarantee of excellence, the artisanal manufacturing process in our Geneva workshops is at the heart of what makes these writing instruments invaluable.

Showcase your company’s history with exceptional writing instruments


Amaze your clients with high-end writing instruments!

Whether it’s a pen from our Léman™ collection, our Ecridor™ collection or from the 849™ range, all our customisable writing instruments bring elegance and offer an unparalleled writing experience. Whichever Caran d’Ache instrument you choose (fountain pen, roller ball pen, ballpoint pen or mechanical pencil), each one is elegant, artisan made and long-lasting and represents an exceptional choice when it comes to promoting your company’s unique history.
 

Customise an instrument designed by an iconic family-run business


More than just promotional items, our writing instruments embody the history and heritage of an independent family-run business. For over a century, Caran d’Ache has been perfecting the art of excellence in its Geneva workshops, bringing together Swiss precision and timeless elegance. This unique know-how is a guarantee of quality that will reassure your clients and make your corporate gifts stand out.

✒️ Conceive personalised pens by fine-tuning every detail: select the type of pen (ballpoint pen, fountain pen, roller ball pen or mechanical pencil), choose the colours and the ink, then customise it with your logo or a slogan.
Discover our online customised pen configurator.

5 TIPS ON HOW TO ENHANCE YOUR BRAND IMAGE WITH CUSTOMISED WRITING INSTRUMENTS

 

1. Opt for a writing instrument that matches your brand’s values

 
Whatever your firm’s sector of activity, take care to embody and transmit values that match its history. Daring, innovative, distinguished or understated: what qualities would you like to promote to your target clientele?

• Do you extol excellence and precision? Turn to a writing instrument that is a timeless classic from the range of pens and mechanical pencils in our Ecridor™ and Léman™ collections.

• Has your firm devised strategies that have involved making daring choices? Contemporary and graphic, the pens from the 849™ range are the perfect choice to embody this.

• Is your brand identity linked to innovation and creativity? Customise the Fixpencil™ mechanical pencil, an ingenious instrument designed with architects and design professionals in mind.
 

2. Select a design and materials that represent your brand


As well as the model of pen, the shape of the writing instrument and the materials used must be carefully considered. The shape, the design, and the finishing touches of a pen will also embody your firm’s image.

Does your company offer a high-end range of goods or services? Consider a sophisticated writing instrument, such as the Ecridor™ pens or mechanical pencils that have a brass barrel engraved with guilloche motifs and a gold, palladium or black chrome finish.
Retailers, schools and offices can opt for pens in vibrant colours that will stand out but have a more classic shape.

Thanks to its aluminium barrel which makes it very light, the Fixpencil™ mechanical pencil is ideal for architect’s offices that would like to invest in a writing instrument designed for technical drawings.

The pens and mechanical pencils from the 849™ range, with their iconic six-sided design, are perfect for all companies who wish to stay up to date with the latest trends.
 

3. Refine your company’s visual identity and colour codes

 
Promoting your brand means knowing how to put forward your colours and style. From the position of the logo to the choice of colours and the font: every detail must be carefully considered.
At Caran d’Ache, the colours of the writing instruments and the position of the logo can be customised according to your preferences. For orders of over 50 pens, it is possible to select the colour of the 849™ pens and mechanical pencils from the 22 colours present in our catalogue, and add a logo that’s either engraved or applied using pad printing. For orders of over 400 pens, you can choose any colour. As for the Ecridor™ writing instruments, you can select your own choice of motifs for the guilloche work on these for orders of over 250 pens.
 

4. Put forward your identity with a distinctive signature or a unique slogan

 
Inscribing a message on your personalised writing instruments is a great way to promote your company and make it easy to identify. Each customised pen designed in our workshop offers laser engraving and colour marking options - everything you need to make your customised writing instrument come alive.

💡 Do you need help customising a Caran d’Ache writing instrument?
Contact us and benefit from personalised assistance when it comes to designing your corporate gifts.

5. Customise the writing instrument’s case

 
The devil is in the detail and it’s the small things that make all the difference. So how about going that extra step to stand out by customising the writing instruments’ cases for a 100% personal style.

Would you like to make a lasting impression? Opt for a case that has been customised with your company’s colours in which you can present the custom-designed pen.

👉🏼 Contact us now to start designing Swiss Made writing instruments that will embody your company’s unique image and values.

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