Our colour and writing products are manufactured in our workshops in Geneva since 1915.
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CHOOSING THE COLOUR OF YOUR COMPANY’S WRITING INSTRUMENTS
OUR GUIDE AND TIPS TO REFLECTING YOUR BRAND IDENTITY
OUR GUIDE AND TIPS TO REFLECTING YOUR BRAND IDENTITY
A carefully chosen colour palette is a sign of successful corporate branding. Create a customised pen or writing instrument that conveys your values with a colour that symbolises your company’s personality. Discover our tips to choose the colour that will best customise your corporate writing instruments.
HOW TO CHOOSE THE COLOUR OF YOUR COMPANY’S WRITING INSTRUMENTS? HERE ARE THE FOUR QUESTIONS YOU NEED TO BE ASKING.
1. What is your logo’s dominant colour?
When it comes to promoting your brand, the choice of colour is crucial.
More than just aesthetics, colours carry psychological meaning, which gives significance to your corporate communications. It has been scientifically proved that variations in colour affect human behaviour. As your company’s symbol, your logo is the main element of your company’s visual identity. Bring coherence to your brand’s colour scheme: choose the colour palette that will best match your logo’s in order to customise your Swiss Made company pen!
2. What sector of activity do you work in?
While a logo is important, respecting corporate codes is equally crucial when it comes to choosing the colour of the personalised instruments. Companies in the healthcare or environmental sectors will instinctively opt for green, and luxury brands will opt for the timeless elegance of black or white. As for companies that are in tech or innovation, these can stand out with bright colours.
3. Which key value do you wish to convey?
History, brand values: many aspects determine your choice of customised business instruments. Depending on its main colours, your company logo can convey and evoke qualities such as authenticity, innovation, creativity, energy…
Pen, pencil or accessory: whichever your choice of instrument, take the time to think about what key messages you’d like to convey before choosing a colour.
4. Why are you producing a personalised writing instrument?
Are you looking to increase sales by following corporate gift trends, represent the history of your brand, or delight your partners with a high-quality writing instrument? For every occasion there is a well-defined choice of colour.
• For an elegant and timeless writing instrument, opt for classic colours such as white, black, blue or grey
• Would you like to make an impression with a vivid shade that contrasts with the colours that are part of your usual visual identity? Bring brightness to your instrument by selecting hues such as red, yellow, purple or green. The 849™, 825™ and 888™ ranges of pens offer a wide choice of colours. As part of Caran d’Ache’s customisation options, it is possible to customise the colour of your pen further with the PANTONE™ colour of your choice (available from 400 pieces ordered from the 849™ rangeand 1000 pieces ordered from the 888™ range).
• To mark special occasions, favour finishes in gold or pink gold which you will notably find in the Léman™ and Ecridor™ collections or in the range of pens from the 849™ Premium range.
??? Classic colours, neon hues, high quality finish: customise the colour of your pen’s body according to your preferences in just five minutes thanks to our online pen configurator!
TELL US ABOUT YOUR COMPANY’S IMAGE, AND WE’LL TELL YOU WHICH COLOURS TO USE FOR YOUR CUSTOMISED PENS!
Do you represent a company in the luxury sector? Opt for a timeless colour such as white, black or grey.
Black symbolises strength and power. White inspires clarity and elegance. These choices of colour are perfectly suited to high-end brands. A company that chooses a customised writing instrument in black or white represents sophistication, modernity and reliability. To convey professionalism, grey will add a sophisticated touch to your branding in a discreet and sober way.
Does your company stand out by its energy? Go for red!
The colour of action, impulse and passion, red is naturally eye-catching. When properly used, this colour injects powerful vitality into your items and embodies a brand that is self-confident, committed and isn’t afraid of standing out. Ideal for promoting action, red is perfect for companies that want to leave a lasting impression.
Is your brand renowned for innovation? Blue is the ideal colour for your range of instruments!
The colour of the sky, blue is often associated with reliability. A popular branding choice, this colour is especially appropriate for the finance and technology sectors. Its relaxing qualities inspire loyalty and trust.
Does your company promote well-being and the environment? Go for green and pastel hues for your customised instruments!
The universal symbol of nature, balance and regeneration, green evokes ecology, serenity and growth. Customising a writing instrument with green is ideal for companies that are committed to sustainable business practices in the health or environmental sectors.
The different hues of green - from a soft green to a deep green - can also embody innovation and prosperity, while retaining a feeling of trust.
Does your brand like to stand out? Express your energy with neon colours! Pink, orange, green or yellow: make way for something new!
?? Would you like to add an element of surprise with a customised gift in vibrant colours that that will live up to your company’s image?
You can count on a gift that’s trendy in the office and design world: the Colormat-X notebook. Orange, gold, blue, green, pink or purple with a metallic finish: select the colour of your choice! And for an even more daring gift, pair the notebook with its matching Colormat-X 849™ ballpoint pen.
???? Contact us today to design Swiss Made writing instruments, the colours of which will fully embody the unique personality of your company.
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