In today’s digital world, we spend our workdays tapping away on keyboards, scrolling through emails and typing messages on screens. But traditional handwriting is far from obsolete—it’s quietly making a comeback.
Beyond the beauty of ink on paper, handwriting offers real benefits: it supports focus, encourages creativity and improves productivity.
From boosting concentration to enhancing well-being, here’s why companies are embracing personalised pens and the practice of handwriting once again.
BRINGING BACK THE VALUE OF WRITING BY HAND
A more thoughtful way to write
Overloaded inboxes, generic e-cards, rushed and abbreviated messages on tablets… digital communication has become the norm—but it often lacks personality. Handwriting, on the other hand, offers a more meaningful experience.
In a world where most of us rarely step away from our screens, the simple act of jotting something down in a notebook is becoming refreshingly rare.
Pen and keyboard: different tools, different outcomes
Typing is faster—but writing by hand helps you think.
Handwriting invites a more human, intentional approach to communication. Tired of receiving copied-and-pasted New Year’s messages? A handwritten card carries far more meaning—and is remembered longer—than a standard email. Just imagine how your team would feel receiving a thoughtful message, penned by hand and beautifully laid out.
5 REASONS TO BRING HANDWRITING BACK TO THE OFFICE
1. Handwriting sparks creativity
Screens can limit creative thinking, while a blank page invites exploration. Studies show that during brainstorming or reflection, writing by hand encourages deeper thinking and helps new ideas flow more freely.
Many creatives—including screenwriter Quentin Tarantino—swear by puttingpen to paper before starting any project. It allows for more expressive, intuitive thinking—free from digital distractions.
Writing by hand encourages us to slow down, think clearly and be present. Unlike working on a computer, which brings constant distractions, writing by hand helps you stay centred. It activates brain areas linked to memory and attention—making it easier to process information and stay engaged.
A 2020 study in Norway, published in "Frontiers", confirmed that handwriting stimulates the brain significantly more than typing. In short: your pen helps your brain stay sharp.
At Caran d’Ache, our Swiss Made pens are designed for comfort, precision and ease—helping you write smoothly without fatigue. A good pen will become your trusted companion.
4. A personalised pen strengthens your brand
In marketing, a custom writing instrument is a simple yet powerful way to make a lasting impression.
Engraved with your logo and colours, the personalised pen becomes a subtle, stylish ambassador of your brand—whether it’s tucked in a pocket, displayed on a desk or offered as a gift.
In an era of digital sameness, bringing handwriting back to your workflow is a meaningful step toward authentic communication.
Taking notes by hand during a meeting requires active listening and builds stronger human connection. It shows you’re present, listening and engaged.
Likewise, receiving a handwritten message—whether from a colleague or a partner—feels more genuine. The gesture alone sends a message: “This mattered enough to write by hand.”
Each person’s handwriting is unique. That personal touch creates impact in a way no typed message can.
?? Want to foster more human connection in your communications? Explore our collection of Swiss Made personalised writing instruments—crafted for businesses.
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