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  2. Five reasons to choose a Caran d'Ache writing instrument

FIVE REASONS TO CHOOSE A CARAN D'ACHE WRITING INSTRUMENT

Are you looking for an exceptional, high-quality writing instrument that has a unique design? Maybe a pen, a mechanical pencil or a colored pencil that is unrivalled when it comes to reliability and satisfaction? Then opt for one of the products conceived by Caran d’Ache! Since the foundation of this Swiss manufacturer in 1915 in Geneva, the Maison Caran d'Ache has been an expert maker of Haute Ecriture writing and art instruments designed for creative amateurs and professionals alike.

Emblematic of Swiss quality, Caran d'Ache is renowned for the quality of its many certified Swiss Made products and is closely followed by many ambassador artists. Discover five good reasons to choose Caran d'Ache when it comes to selecting exceptional pens, pencils and other drawing and writing instruments.

1. WRITING INSTRUMENTS AND COLORS DESIGNED WITH TIMELESS KNOW-HOW

 

Over 100 years of savoir-faire dedicated to the art of drawing and writing

 
Founded in 1915, the Swiss Maison Caran d'Ache has for generations helped liberate the creativity of many lovers of writing, colors, and art. An icon of Swiss Made quality, Caran d'Ache highlights the expertise of the exceptional artisans who work within its manufactory. Whether it's crafting pencils, understanding the art of guilloché work or using Chinese ink, all the professional skills that contribute to Caran d'Ache's quality find their roots in ancient traditions. Did you know for example that it takes 35 unique steps and 50 hours to create a single pencil for the brand? At Caran d'Ache, we are also proud to appreciate manual know-how: for example, the pencil leads are inserted manually, and all our Haute Ecriture writing instruments are assembled and tested by hand.
 

A rainbow of vibrant colors and natural pigments


At Caran d'Ache, we consider color a precious field of expertise. The 400 colors available are developed from around a hundred pigments and are a source of pleasure for professionals worldwide. The rainbow palette of colors inspires new and confirmed artists alike through our collections of colored pencils, water soluble colored pencils, pastels and gouache paints. Each colored pencil, tube of acrylic paint, gouache or pastel from the Caran d'Ache range will provide vibrant and unique colors thanks to its high concentration of pigments. From the deepest black to the brightest red, without forgetting the many nuances of blue, pink or green: explore the power of the Maison's unique colors in the Caran d'Ache color sets.

2. A WIDE SELECTION OF SWISS MADE CERTIFIED PENS AND PENCILS

 
For over a century, Caran d'Ache has made its reputation by focusing on the prestigious Swiss Made label for its writing and drawing instruments.
 
All our ballpoint pens, fountain pens, mechanical pencils, rollerball pens and graphite pencils are designed within the Caran d'Ache manufactory. By promoting artisanal jobs and local suppliers, Caran d'Ache has been making iconic products such as the Léman and Varius collections of writing instruments or the vibrant Supracolor® colored pencils. Characterized by a high-quality finish, each product, pen or pencil provides unrivalled precision and quality. The graphite pencil by Caran d'Ache is no exception: the Maison’s iconic product is also made in Switzerland.

3. DEPENDABLE PRODUCTS THAT RESPECT PEOPLE AND THE PLANET


The Caran d'Ache brand is also committed to the respect of the environment. The brand's pencils are made from FSC certified cedarwood. As well as fulfilling its commitments on reducing its carbon footprint, Caran d'Ache has also placed the respect of production standards that center on quality and environmental norms (ISO 9001 and 14001) at the heart of its processes. The Swiss brand has also reduced its water consumption over the last few years and over a third of the manufactory's waste products have been recycled. A water-based varnish has also been developed to replace the solvent varnish for nearly 100% of its pencils.

4. UNIQUE DESIGNS AND STYLE FOR UNRIVALLED PRODUCTS

 

Style and elegance at the heart of the Caran d'Ache process

 
As well as guaranteeing exceptional quality and reliability, Caran d'Ache has sought to bring a touch of elegance to each of its products. Trace your lines with a pen or pencil onto paper with elegance and precision thanks to the unique design of Caran d'Ache instruments. A series of Caran d'Ache accessories has also been designed and our Caran d’Ache notebooks, pencil cases and leather pen cases will complete the collections of the most demanding writers and artists.

5. DRAWING SUPPLIES DESIGNED TO DEVELOP YOUR CREATIVITY

 
As a specialist in the art of drawing, Caran d'Ache allows artists to explore a wide range of techniques on different media. Whether watercolor, pastels or paint: Caran d'Ache creates the tools that will enhance the techniques and colors of all artists.
 
Careful to satisfy the wishes of even its most demanding users, Caran d'Ache has developed products adapted to all needs. The Creative Box is part of the selection of essential kits for budding artists with its array of products that will delight every artist: water-soluble pencils that are both dry and creamy, felt tipped pens, gouache tablets, acrylic paint, drawing pads, paint brushes with reservoirs and watercolor palettes. Caran d'Ache goes further by proposing art classes led by professional artists on the Creative Class platform. This educational approach helps artists and amateur creatives to perfect their skills in the art of drawing and arts and crafts!

🎨 Don't wait any longer! Come and try the Caran d'Ache® experience.

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Our colour and writing products are manufactured in our workshops in Geneva since 1915.

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