Caran d’Ache is Belinda Bencic’s main sponsor
Caran d’Ache is proud to announce its new role as principal sponsor of Belinda Bencic (18 years), Swiss tennis player. “We found Belinda Bencic to be a true ambassador of our values”, exclaimed Jean-François de Saussure, CEO of Caran d’Ache. “Her entry into the women’s main draw is a symbolic step in her career to which we now take great joy in being closely associated as main sponsor” he adds.
With this first sporting partnership, the Geneva Company expands its mission of supporting promising talent, consequently entering the world of professional tennis. “As a Swiss girl, I evolved with Caran d’Ache. I am really lucky to have a main sponsor that reflects my values and my attachment to Switzerland”, declared Belinda Bencic.
Escorting Belinda in her ascension
Just like the products of our brand, devoted in accompanying their owner throughout their lives, we look forward to a long term collaboration. “We’ve signed a five-year partnership and are delighted to be able to support Belinda in the beginning of her professional career” states Carole Hubscher, President of the Board at Caran d’Ache.
With its presence in 90 countries and as a symbol of the Swiss manufacturing tradition, Caran d’Ache could not ask for a better ambassador to benefit its international prominence. Amongst the hottest prospects of her generation, Belinda Bencic participates in tournaments around the world, which represent numerous occasions to bear the colours of the 100 years old family business.