At the beginning of Caran d’Ache, there was the pencil. A pencil for every profession, every purpose and every interest. This is how the know-how and expertise of the Maison was forged as regards graphite, at the core of the original Technograph. Since the 1920s, the pencil has symbolised the success of cedar wood and the Caran d’Ache tradition of fine gold inscription. A loyal companion to fans of graphite and to all those who love working in pencil, Technograph demonstrates its exceptional coverage on paper. The architect, draftsman, writer and school pupil all put their faith in this extensive range of grades and legendary precision. In a digital and ephemeral age, Technograph is a timeless benchmark; it brings our thoughts to life.
What do Fixpencil, Heidi and the Zytglogge in Bern all have in common? They are all cultural emblems of Switzerland and each has had the honour of appearing on a postage stamps! Elevated to the ranks of an iconic Swiss design, Fixpencil owes its reputation as much to its shape, which has become the well-known signature of Caran d’Ache, as to its incomparable technical qualities. First designed in 1929, Fixpencil is the first mechanical pencil in the world equipped with a patented gripping mechanism. Still innovative, it is truly a collectors’ item sought after by millions of people across the world. Its success also stems from the quality and diversity of these leads, the sizes and colours of which attract so many artists, engineers and designers. Available in a range of 25 models since its creation, Fixpencil will always meet the expectations of its fans, to the point of becoming one of their essential tools.
Opening one’s first box of Prismalo; wondering at the brilliance of its metal, colours and gold lettering; catching the faint scent of cedar wood... Today, just like yesterday, discovering Prismalo is to experience unique sensations. The first watercolour pencil in the world, companion to entire generations of artists and schoolchildren, it has taken all the magic of watercolour to another level since 1931. The vast palette of colours, as well as the subtlety and durability of its leads, make for a “must have” pencil. Associated for decades with the majestic Mount Cervin, another symbol of Switzerland, it is presented in a cardboard case, directly inspired by its red and gold box from the 1930s. Iconic and historic, Prismalo has been created as an inspiration for adventure and discovery.
Extracts from the Caran d’Ache Company archives, the precious products and catalogues from the 1930s, will tell us that Ecridor is the rightful heir to the famous Fixpencil. Initially dedicated to mechanical pencils, the Ecridor collection has included luxury ball pens since 1953. The Ecridor ballpoint is therefore one of the oldest pens under the brand name. A blend of high-quality materials and a precision mechanism which is exclusively Swiss, the Ecridor ballpoint embodies the synergy of an original style and contemporary efficiency. Lightly engraved for a more pleasant feel, it represents the wood-turning skills of Caran d’Ache. Decorated with its original chevron, it expresses the values of stead-fastness and valour. The iconic hexagonal shape is greatly magnified through the brilliance of precious metals; a timeless symbol of elegance and fine quality. Ecridor is a very noble writing companion.
Designed the same year man first set foot on the moon, the 849 just had to be destined for great things. A contemporary icon of Caran d’Ache, it is a product of the cultural and creative effervescence of the 1960s. Chic and casual, it sports the iconic hexagonal shape, inspired by the lines of a pencil to introduce comfort into day-to-day writing. Metallic and hardwearing, it has benefited since its inception from the qualities of the legendary Goliath cartridge, manufactured in the Caran d’Ache workshops. With the latter, the 849 can run its ballpoint tip over 600 pages of manuscript and ensures a freedom which favours writing. A loyal companion which will enable you to put your thoughts on paper, it has also become a wonderful means of expression in itself. Enhanced with colourful decoration, constantly being redesigned, it is an actor whose role changes every day and when artists and designers of note apply their creativity to it, the 849 upholds the name of Caran d’Ache through its unique, bold style.